An eclectic digital art and music experience, The Delicious Design Project by Glenmorangie re-imagines the technicolor visual and cultural nuances of India. The brand announced Indian-American musician Karsh Kale as its Wondermaker, who along with artist Nikunj Patel of Studio Moebius has re-imagined three distinct moments that are synonymous with India, but in the delicious and wondrous world of Glenmorangie.
Known primarily for his experimental tabla playing within electronic music contexts, Kale’s career has seen him take on roles of an Indian classical tabla player, singer, songwriter, film and TV score composer, and DJ. Together with Moet Hennessy India, he has now set out on a path to curating an eclectic experience for the Indian consumer celebrating the various cultural nuances of our motherland.
Glenmorangie chose to partner with Karsh owing to his creative sensibilities of infusing a method to the madness. His influential Klout and personality blend seamlessly with luxury spirit-loving experimental. Moreover, Karsh being a genre-bending collaborator with a very unique USP of creating global Indian sounds was able to nail the brief to the T, and together with Glenmorangie is all set to create an unforgettable localized multisensorial experience this December.
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